It’s amazing how ingrained Facebook has become in our lives not only personally but also professionally; as consumers and as individuals. When a business does not have a website, it’s surprising, but when it does not have a facebook page, it’s straight-up dumbfounding. Facebook pages, like most social media profiles, are free, easy to set up and use, and to a degree, level the competitive playing field for businesses so you wouldn’t you create one.
For the businesses targeting their customers through facebook, it can be extremely frustrating when they don’t see success. But in recent days, it has become harder to drive organic traffic from Facebook. Not only does Facebook limit the reach of pages to less than 2%, but there are over 80 million pages you are competing with every time when you post.
This is why if you want to drive more traffic from facebook, you need to do an extra bit to the links you post. And one of the best ways to go about this is by creating better Facebook link images because they take up the most space in a Facebook post and stand out from the text. If you create more attractive Facebook link images and optimize them for clicks, you will definitely generate more attention and also drive more traffic.
So, in this article, we are going to discuss how to create Facebook Link Posts that get more clicks. We will also include how to optimize your website to make sure they drive long term traffic.
Design Clickable Facebook link images
The key to making clickable pictures is to form all of them regarding the website post or landing page you’re promoting. If you are doing your best to advertise the page properly attentively generating style and persuasive text imprinted on the image, you may be able to drive additional traffic. Here’s however you should proceed.
First, open up your image piece of writing tool. you’ll use one thing free like Canva. Next, select a model that has been created for Facebook ads. The dimensions are suggested by Facebook. When embed pictures of recommending size on your page and set the meta tags to select it once shared, it’ll make sure that the massive fingernail image seems like your Facebook post image.
Next, decide a model or transfer your own icon. we tend to advocate that you simply decide a model so modify the palette and therefore the gift of the pictures thereon together with your own. Canva has many free and paid engaging templates to decide on from.
After that, modify the text. As mentioned, the key to driving traffic with Facebook post pictures is to push the page you wish to drive traffic to. the higher you are doing that with literary copy, the additional traffic you may drive.
Enhance your Facebook Page Link Post Copy
You can type three lines of text in a Facebook post as recommend before your message gets cut off by the see More Link on mobile. Your post doesn’t have to be fewer than three-line, but the first three lines of your post do need to entice people to click on your post.
Here are the two options and it can help you to grab attention in the news feed?
Use Emojis
Generally, Emojis are visual shorthand that gives your audience a quick idea of what is to follow. Use some colorful emojis so that they make your update more noticeable to news feed scrollers. But you must be worried that you aren’t emoji-literate. We recommend you to use Emojipedia to find the emoji you want and see what it will look like on Facebook. An emoji’s appearance on Facebook can be a little bit different from what it looks like on your keyboard.
Use the feeling/activity Button
This button is found at very cheap of your Facebook post window, and you’ll be able to use it to feature context to your post. you’ll be able to select one among thirteen feelings or activities like Feeling curious, traveling to, Eating, Attending at, etc…. The feeling/activity you choose appears at the top of your update and does not count towards your three lines of text space.
Keep your load times low (especially on mobile)
The average Internet user gets pissed off and provides au fait an internet site when solely 3 seconds of delay thus check that your site is blazingly quick. Since August 2017, Facebook’s News Feed algorithmic program has been prioritizing links to fast-loading web content.
This move was intended to improve user experience on the platform. After all, you don’t wish folks sitting around for thirty seconds anticipating writing to load, then obtaining pissed off and exiting Facebook altogether.
In fact, the Facebook analysis found that up to four-hundredth of web users surrender on a web site fully after only 3 seconds of delay.
FYI, the Facebook algorithmic program update for website loading times primarily applies to mobile web content, because it solely tracks loading times from the Facebook mobile app.
Therefore, link posts with slow mobile loading times are bumped down in Facebook users’ News Feeds, and faster-loading link posts are bumped up a notch.
If you would like to maximize your organic reach on Facebook, you wish to confirm that your website has lightning-fast load times. Not solely that, you wish to ascertain that your website is optimized for mobile since Facebook decides how briskly or slow your web page relies on mobile load times. That way, you’ll see your Facebook link posts pushed to the highest of users’ feeds.
Publish: an easier way to share links
It is obvious, sharing links on Facebook could be simpler. It can also be a hassle wrangling long URLs into your body copy, and you don’t have much control over how your links post actually end up looking.