Competitor analysis is nothing but an integral part of running a business and this holds true for the online brand as well, particularly when it comes to search marketing and SEO. while it may quarterly for even annual studies to discover when you are going to market share to the competition in terms of positioning or share of mind, you can see your competition start to outrank you in search results immediately.
Understanding your competitor’s contents strategies is one of the most important in the business competition field that will help you outperform them where it matters most, in the search results. Since search engines largely rely on algorithms to determine the results they show searchers, these results are constantly updating, and if you’re standing pat with SEO, you’re losing ground.
To mitigate these losses – as well as find growth opportunities – you need to monitor competitor strategies, and one of the best places to start is with their content.
Analyzing competitor content to identify content gaps
Keeping an eye on the competition is important because it can only help you to find gaps within your content strategy and where your page might be missing the mark.
Start by identifying the competitor’s top pages. For this, there are many ways to find is By using various tools but one of the best top like Screaming Frog to see which page has the most internal link signals important to search engines, so these are the pages your competitor has flagged as their most important. Review these pages to see if there are any relevant pages you need to add to your site.
Another great way to find missed opportunities through competitor content is to identify which pages are driving organic traffic to competitor sites. Tools such as SEMrush or Ahrefs make it easy to identify top pages based on what percentage of organic traffic they earn.
Analyze your competitors’ top pages, and the keywords associated with those pages, then examine your own content to see if there are any gaps you could fill to create new sources of organic traffic.
Leveraging competitor content for linkable asset ideation.
Now speaking of backlinks, analyzing competitor content will help you to generate ideas for link-worthy content too.
Before you were scrutinizing competitor pages based on organic traffic, but nowadays there are many tools will also help you identify your competitors’ top pages based on backlinks. Just as you analyzed their top trafficked pages to understand why they rank so well; you can analyze these top linked pages to understand why they attract so many backlinks.
This analysis provides you with a better host of topics that generate more links and interest within your niche. You can also dig into the backlink profiles of these pages to learn how they are linked to gain insight into what types of pages and websites would want to link to this content.
Benefits of competitor content analysis
Content marketing continues to an integral part of successful digital marketing and also SEO for search engines constantly provides the advice to “create good content” for better analysis in the digital world. However, consistently generating quality content ideas and executing them well is difficult, particularly if your goal is to rank your content in competitive SERPs.
So always keep in mind, understanding your competitors’ content strategies will really help you a lot for outperforming them where it matters most, in the search results.