Rewarded video is nothing but an ad format that allows the audience to decide whether or not they want to watch a video in exchange for rewards such as in-app currency, bonuses, or other premium content. It can be integrated into mobile games and apps by publishers as a way to monetize their apps. It is integrated into mobile games and apps by publishers as the simplest way to legitimatize their apps. it’s additionally an extremely effective method for brands to interact with their desired audience through video.
For developers, rewarded video ads supply the potential to extend in-app purchases and lengthen play session times, thus increasing loyalty and retention. Also, they supply advertisers with benefits that stimulate higher ROI and engagement levels. Finally, several users specific bigger flexibility for observation rewarded video ads over the other ad format.
A new-study on in-app ad pricing and performance has found that the average click-through rate (CTR) of in-app video ads is 7.5 times higher than display ads. In-app videos are often full screen, which means their viewability rates also tend to be much higher than smaller display formats. As a result, consumers are much more likely to click and, ultimately, convert.
Why use rewarded advertisements?
Unlike most traditional forms of mobile advertising, rewarded video ads benefit the user and also the publisher. The format encourages users to engage with in-app placements as a means of accruing virtual goods and/or currency, while its opt-in nature ensures interactions take place at a convenient time. Developers and advertisers benefit from standard app monetization features, which are maximized by regular interactions with retained users.
Developers and publishers implement rewarded video ads which have seen as the following measurable benefits:
• Increased engagement and session time – After a single engagement, a higher percentage of users are likely to spend more time engaged with the app due to the fact that they have accrued digital currency that can permit a more engagement with premium content.
• Increased ad revenue – Rewarded video doesn’t simply increase overall ad revenue, it tends to supply one in every of the very best eCPMs for app developers and publishers, although rates rely for the most part on audience location.
• Higher conversion and IAP spend – After gaining premium content, a better volume of players is additionally willing to get in-game currency and bonuses due on to the very fact that they’ve been able to sample premium content and effectively qualify its price.
• Better retention – Properly implemented video placements can become a core aspect of a game or app’s primary engagement loop. When paired with optimal cooldowns, rewards can be used to foster scheduled engagement habits, leading to improved retention metrics across the board.
How to make rewarded Ads work for you
One of the Best rewarded in-app video ads is widely used in games and mobile apps as a memorable digital ad promotion method in different fields. If you played a mobile game and had a chance to stumble on such an ad unit, you know that they mostly promote a demo version of another game or any brands but advertisers from other industries are also hurrying to catch up with the trend.
Common rewarded video ads may still serve pretty well in non-game surroundings, improve the user experience and loyalty to the app. Here is rewarded video ads example – on the news portal it may be such incentive as access to the closet content, a free hour listening bonus will be good for the music app and the profile rating growth in any brand website will serve well for the chatting application.
Worth remembering that rewarded video ads require specific attention to the creation and optimization of it as well. It’s not enough to make an outstanding design and memorable content.
First and foremost, the app rewards should bring noticeable value to the user, if the viewer will regard the reward as insufficient, or it will be troublesome to find or better understand it first then only the ad unit will fail to bring the results.
Retaining users with reward videos
Rewarded in-app video ads have a positive impact on revenue not only in the short term, they can help you increase the retention rate in the long run.
• Target is the most important point for any brand. Once you figured the demographics of your app, you can serve the rewarded ads more precisely and show the ad according to the filter applied, such as geolocation of the user, IP, Browser, OS, etc. Starting an ad campaign at the self-serve platform the advertiser can configure them at the self-serve DSP dashboard.
• The analysis is the secondary important but it is also as important as a target like Rewarded video ads need to be frequently tracked and analyzed but the single performance indicator is not enough, determine and measure the indicators of player involvement and retention, conversion, etc. In case overall performance drops, make sure to check the frequency to make sure the ad unit doesn’t harm the user experience. All the stats and reports can be custom generated by your DSP real-time.
• At last important points is optimization- A benefit of running rewarded video campaigns through the programmatic demand-side platform is that it can be tuned and modified any moment when the changes need to be done. Thus, if the ad unit incorporates a high impression rate however brings low profits raising the min. There are huge numbers of the app available nowadays that can facilitate to mend the problem and also the deals are closed only if the worth is met.